Product research, structured by Claude

Raw transcripts in.Structured insighttrees out.In ten seconds.

Paste any user-interview transcript. Claude returns a hierarchy of problems, themes, and verbatim quotes — each tagged with severity, sentiment, and Jobs-to-be-Done.

Try with a sample
Every analysis includes
Problems
Severity · Frequency · Sentiment
Themes
Grouped patterns · JTBD frame
Verbatim quotes
Speaker · Emotion · Keywords
Follow-up questions
What to ask next interview
One transcript in, an opportunity tree out
01
§01 · Why this exists
Field notes from researchers

Researchers spend six to eight hours tagging a single interview by hand. Highlighter pens, sticky notes, spreadsheets full of pasted quotes. Patterns surface late or not at all.

Verbatim turns that work into ten seconds. Paste a transcript and Claude returns a structured opportunity tree — problems at the root, themes branching out, verbatim quotes at the leaves — with severity, sentiment, and JTBD metadata on every node.

10s
Avg analysis time
8
Metadata dimensions per node
Persisted to Supabase
Searchable across projects
Where the synthesis actually happens
02
§02 · The method

Three steps
from raw to readable.

No tags to define, no taxonomies to maintain. Verbatim infers the structure from the conversation itself.

STEP 01

Paste the transcript

Drop in interview text — any format. No formatting rules, no speaker labels required. Sample transcripts ship in the app.

STEP 02

Claude reads it

A purpose-built prompt extracts root problems, groups them into themes, and pulls verbatim quotes as evidence — streaming as it goes.

STEP 03

Tree appears

Interactive tree with severity badges, sentiment scores, and JTBD tags. Save to Supabase, organize into projects, export to your tool.

§03 · A specimen

Inside an analysis tree.

Every analysis is a three-tier hierarchy. Problems sit at the root, themes group related friction, and verbatim quotes provide the evidence — preserved word-for-word so you can quote them in reports without paraphrasing.

Problem
Root friction point. Tagged with severity (high/med/low).
Theme
Recurring pattern that surfaces a problem.
Verbatim quote
Direct evidence. Preserved word-for-word with sentiment.
ANALYSIS // ONBOARDING_INTERVIEW_03
Users abandon onboarding because the first-run experience assumes context they don't yet have.
3 problems · 5 themes · 8 verbatim quotes · 92% sentiment confidence
PROBLEMHIGH
Empty-state confusion
THEME
No clear first action
QUOTE
I signed up and just stared at it. Empty dashboard, a bunch of tabs.
QUOTE
I clicked around for 20 minutes before giving up.
THEME
Checklist assumes prior setup
QUOTE
Step three was 'invite your team' but I hadn't set up my workspace yet.
PROBLEMMED
Required external resources
THEME
Tutorial dependency
QUOTE
I shouldn't need a YouTube tutorial for software I'm paying for.
GENERATED 8.2s · CLAUDE 4.5 SONNETJTBD · SEVERITY · SENTIMENT
§04 · Marginalia

Questions
researchers ask.

Does my transcript leave my browser?

Transcripts go to Claude via Anthropic's API and the resulting tree is stored in your Supabase account. We don't train on your data, we don't sell it. You can delete any analysis from your library at any time.

What formats does Verbatim accept?

Plain text — copy-paste from Zoom, Otter, Rev, Descript, Grain, or anywhere else. We don't require speaker labels or timestamps, though we use them when present to attribute quotes.

Can I synthesize across multiple interviews?

Yes. Group analyses into projects in your library. We're building cross-interview pattern detection so you can see which themes recur across a whole study (currently in beta).

How accurate are the severity and sentiment tags?

Claude returns a confidence score on every dimension. In our internal benchmarks the model agrees with two senior researchers ~89% of the time on severity, ~94% on sentiment. You can always re-tag in the UI.

§05 · Subscription

One quiet
monthly rate.

Start free. Upgrade when interviews stack up. No seat-based pricing, no enterprise upsell — just a price that scales with how much research you're actually doing.

Field Notebook
$0/ forever

For occasional analyses and tinkering. Try the full experience before you commit.

5 analyses per month
Full tree with all metadata
Personal library
Export to JSON, Markdown, CSV
Start free
RECOMMENDED
Researcher Pro
$179/ year
$14.92 / mo effective

For PMs and product researchers running real studies. 200 analyses a month — more than any working researcher we know uses. Cancel anytime.

200 analyses / month
Projects & cross-interview synthesis
Long-form transcripts (hour+ interviews)
Export to CSV, Markdown, JSON
Priority Claude model access
Early access to new research tools
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Plate 03 · A specimen in the wild
figure xxiv.

Stop tagging
by hand.

Open verbatim